Most modern companies provide free Internet platforms, where users spend a lot of time. Companies collect information about user behavior and sell it to other companies. But the users do not get anything for the information provided and, moreover, have no idea who and how it is used.
At the same time, users are forced to view Intrusive Internet advertising, which is more like spam and rarely gets to the target audience. Advertising platforms get huge profit from advertising, but advertisers themselves pay more money because of low conversion and poor optimization. In this case, users also receive nothing.

The creators of Mobile Bridge Momentum analyzed the current situation and found a solution: what if users can receive a reward for the promotion of products only liked brands and for providing information about consumer activity, which is used by advertising platforms? The company concluded that this approach would allow:
Increase conversion of online advertising, while reducing costs;
Increase consumer interest in their products;
To optimize sales, by obtaining only high-quality information about the behavior and feedback directly from consumers.
Momentum team offered a platform that changes the perception of the Internet marketing market, allowing users to manage their data, and companies to interact with users directly, reducing the cost of poor-quality Internet advertising and increase sales, better understanding the behavior of their customers.

How the platform works

For example, a user is interested in skiing and buys equipment in a chain of sports stores. The company evaluates the activity of the user and offers to join the reward system. The user joins the loyalty program and invites his friends to the store the next time he goes to the store. For this he will receive a reward in the form of tokens, and his friends — attractive discounts on sports equipment.
Companies can contact their customers directly to better understand their needs. Consumers will receive only relevant offers based on their real interests from companies.

Advantages

Every action performed by the user on Momentum platform has real value for companies. The platform offers users to exchange their activity for tokens from partner companies.
Consumers will receive rewards from preferred brands directly, which will benefit both users and companies, who will no longer have to resort to expensive and inefficient marketing Agency services.
Users will be in full control of their data and manage it. Thanks to blockchain, the platform guarantees transparency and security of data, as well as transparency of distribution of rewards in the system.
The platform will replace outdated loyalty programs by rewarding users with tokens of real value, instead of unnecessary points that cannot be exchanged for the necessary goods or money.

Token economy

The Momentum project uses ERC-20 tokens on the Ethereum blockchain. Tokens are used to reward user activity, as well as within the loyalty program.
Each company will have its own tokens, such as Burger King Token, which can be easily converted into Momentum tokens in the Mobile Bridge system. Companies use Momentum tokens to pay for platform services.

Conclusion

The MobileBridge Momentum platform was one of the first to turn the Internet marketing industry around, providing a more effective model of interaction between companies and consumers.
Users will receive an unlimited number of bonus programs that will provide a high income, as well as allow to exchange their experience and activity for tokens of real value.
The company is managed by experienced experts and marketing leaders and is truly able to transform the industry. Attention from world-famous partners says the prospects of MobileBridge Momentum.