How Ubex is Strategic in Solving Challenges in the Advertisement Industry

In my previous post, we looked at the challenges of the current advertising model and how it impacts the publishers and advertisers negatively. In this post, we will look at the benefits Ubex will bring to the parties involved the in advertising industry.

What Makes Ubex Unique

The myriads of problems encountered in the industry are sufficient reasons for Ubex to come on board in order to solve these challenges. Looking at the various attempts to solve the challenges, it is necessary for us to examine the uniqueness of Ubex and how it strategically solves these challenges.

1. Advertisers have direct access to the publishers, thereby eliminating middlemen and ancillary services which are usually very expensive. Ubex will provide a platform that will make it convenient for advertisers to buy advertisements and also monitor their advertisement campaigns in real time.
2. Ubex facilitates transparent interactions between publishers and advertisers as all advertisement activities will be stored on the blockchain. This could then be accessed both parties to confirm that it has met the necessary conditions, thereby solving problems involving fraudulent actions.
3. It will be easier to target customers and hence increase conversions through artificial intelligence. Publishers will be able to see which advertising approach is likely to being about the most results. Hence, huge sums of money spent on guesswork will be saved.
4. The advertisement system gets better with time. As more data is fed into the neural network, its functionality improves, thereby making it very efficient with use. Advertisers are saved from a lot of hassles of trying to sort out between many campaigns, some of which have shady details.
5. Advertisers can easily manage their advertising campaigns, taking into account the effectiveness of their marketing strategies. It will be possible for them select the most effective and relevant websites for the placement of their advertisements. For example, an established website in the finance niche like Forbes could display ads that deal with finances with real time traffic report.
6. Problems involved with payments are solved by using escrow services that Ubex provides.

How Ubex will be used by Advertisers and Publishers

Advertisers

Advertisers willing to create their campaigns sign up on the platform which gives them the opportunity to create an offer and list their conditions. Thus, publishers know exactly what is expected of them. The advertisers then create or use an existing widget using the tools provided on the platform. This will make it easy for publishers to put the ads on their websites. As the advertisers specify their conditions, the neural network of Ubex predicts the effectiveness of each campaign they decide to use. After this, they can then launch their campaigns and monitor them in real time from their personal accounts. If publishers complete the actions and meet their criteria, they are paid.

Publishers

Publishers willing to use the platform need to first indicate which portion of their website they want to allocate for the ads, which will be reviewed by the advertisers and approved if it meets their criteria. Upon successful approval, they can then browse through the ad campaigns offered on the platform and choose the one they desire. They can then place the widgets offered on their websites. After the completion of the tasks outlined by the advertiser, they get paid.

Information about token sale

The crowdsale is ongoing with a token price of 0.00001ETH. The softcap has already been reached and the hardcap is almost reached. Now is the best time (and of course last opportunity) to participate in the crowdsale before it ends on 31st September or when the hardcap is reached. For more information, visit their website, Telegram Group, whitepaper and ANN Thread.

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This article was written by Paul Omits. You can reach out or check my profile (fempat) on BitcoinTalk.