good thinking and an interesting insight. I agree. ICO investment could be real rich pickings but you could lose most of your ETH on magic beans.. which don't grow a beanstalk to the giants house, where a golden goose lays bitcoin eggs!

emotionally most speculators (that's everyone apart from the pros) bring emotion to the table, HODL when they shouldn't and subsequently make a lot of money for day trading sharks who are getting very fat profits off the back of hardworking steemians and small time amateur investors/
want to make real money, follow the coins.. sell them off when they rise and buy something else cheap with potential. that's what the big boys do and they don't care about the name, or the logo or the project aims, they care about the fever generated and the price spike which they can hit into like a great white, take a massive chunk and swim away into the deep blue with a fully belly.. that's the truth ! I wish you all the luck with UKG.. I'll take a look myself