Bridging the Gap - How do we convince naysayers that crypto is the future?

We all know the look. People's eyes gloss over when you talk to them about cryptocurrency. They listen for about 30 seconds and then their attention is quickly grabbed by something else. Or you get into a heated argument where they tell you that you are wasting your time and how great they are doing in Forex or in their 401(k). Their valid arguments but misguided. I'm sure that when it was hard to develop a website and it was cost prohibitive for many, it was a hard sell especially when business owners did not see the value of having a website. Now we are at a place where a website is as common as a business card.

You're fighting against their core beliefs and what was told to them by Clarke Howard or Dave Ramsey. I love their work by the way. But let's face it, they cannot see the writing on the wall.

There is a major gap that exists between conventional wisdom about money/fintech and what is currently developing. Unfortunately, as we preach to our friends, co-workers, and family about why they need to invest in crypto they dismiss us and will have to learn the hard way. They will be forced to accept the technology. I worked in banking for several years and many things went from added conveniences to mandates. For example, at one point there was no cost to have a statement mailed out but as online banking developed customers were being charged to be mailed a statement. It became more costly and inconvenient to continue to receive paper statements. More and more places began to accept debit cards primarily and check writing is almost frowned upon. Seeing that we are moving almost everything into a digital format, people still cannot grasp the fact that business as usual never stays that way.

A solution would be to give examples of real-world use. All this talk about technology loses most people. We have to admit that it is pretty boring to the public. And that's why Facebook, Amazon, and the like are so successful. My mother doesn't care about coding, transaction speed, blockchain or any fintech but she wants to be assured that her check comes in on time and that when she swipes her debit card that the transaction will be approved. Let's make it as simple as possible when we are talking to our friends about crypto.

One valuable lesson that I learned when I worked in banking was to sell the benefits. Most people do not care about how much coding or technology it takes to manage an online banking system. What they do care about is that they can check their balance after business hours or send a payment for a bill without having to drive to that location. Let's do the same with crypto. When talking about Ripple for example instead of giving a history lesson just say, "Hey instead of me having to pay $25 to send this $500 to you through a wire transfer that will take a few hours, let me send it to you in Ripple and it will only cost $.10 and you'll have it in a few seconds." That will grab attention faster than talking about blockchain or nodes.

The iPhone really changed what a phone means to us. It made complex transactions simple and pretty. Let's do our part to do the same for crypto. Keep it plain, pretty and only sell the benefits to those who care less.