Bitcoin: More than 13,000 institutions now invest in Strategy

Michael Saylor and his company Strategy are increasing their efforts to buy Bitcoin. The company has over $9 billion in unrealized gains and hints at making another large purchase. Some experts believe this could send Bitcoin’s price as high as $300,000.

A Strategy team member shows a record of 13,000 Bitcoin investors. The firm owns more than 531,000 BTC, with current unrealized profits of $9 billion. There are 13,000 institutions and 814,000 individual investors who hold Strategy shares.

Around 55 million people are indirectly connected through ETFs and pension funds. Saylor uses both debt and stock sales to turn market assets into Bitcoin. Many analysts expect Bitcoin to hit $300,000 by the end of 2025, driven by Saylor’s approach.

Even after losing nearly $6 billion in the first quarter of 2025, Saylor’s Bitcoin plan keeps growing. According to SaylorTracker, the strategy’s unrealized gains now top $9 billion. That is a 25% increase on the company’s Bitcoin investments. Most recently, on April 14, they bought 3,459 Bitcoin worth over $285 million. Right now, the company owns about 531,644 BTC worth more than $44.9 billion.

On April 20, Saylor shared on X that more than 13,000 institutions and 814,000 retail accounts hold Strategy shares. Plus, there are 55 million indirect investors exposed via ETFs, pension funds, and insurance plans. This growing interest makes Strategy a key link between traditional finance and Bitcoin.

Saylor’s plan could push Bitcoin toward $300,000. By steadily converting institutional and market money into Bitcoin, he creates ongoing buying pressure on a limited supply asset. The growing scarcity and many investors exposed through ETFs and pension funds strengthen this effect.

If this trend continues and more big Nasdaq companies join in, Bitcoin’s price could rise sharply. Some experts believe it could reach between $250,000 and $300,000 by the end of 2025, if institutional money keeps flowing and regulations stay friendly.

With a bold plan and more investors joining, Strategy is becoming a major force in the Bitcoin market. If the current trend holds, Bitcoin could hit $300,000 soon, changing how traditional finance and crypto work together.

---