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The size of this industry is in the billions. Reddit alone is valued at close to 2 billion dollars. Social media companies adopting SMT's will shift advertising dollars into the entire STEEM ecosystem.

yes, social media might just be what gets cryptocurrencies into the mainstream, because its something we all use daily, and its stress-free and idiot-proof (compared with buying a pizza with bitcoin)

True!

To quote Jake Brukhman of CoinFund, "mainstream cryptocurrency adoption will likely happen by offering mainstream consumers a chance to interact with digital currencies in compelling ways, within apps they love." - STEEM if successful will be huge for adoption.