Binance and Ribus to Boost the Tokenized Luxury Real Estate Market in Brazil-20-03-2025

Innovation in the real estate sector has taken a new turn, with the rental of tokenized luxury properties gaining increasing traction among consumers. Ribus and Binance have partnered to streamline temporary rental payments using cryptocurrencies.

Both companies have a history of innovation: in 2023, Ribus became the first to receive approval from the Brazilian Securities Commission (CVM) to issue the RibToken aimed at the real estate sector. Meanwhile, Binance is the world’s largest centralized exchange, boasting over 265 million users in just eight years of operation.

Up to 80% Discounts for Rent with Crypto

From now on, Ribus platform users will have the option to pay for temporary rentals using Binance Pay. This solution promises "fast, secure, and decentralized payments with cryptocurrencies directly on the platform."

The tourism sector has been a standout in cryptocurrency adoption, with approximately 11.54% of businesses in the industry already accepting blockchain payments. This trend has provided competitive advantages, such as loyalty programs, optimized transactions, and service tokenization.

For example, between January 2023 and January 2024, Travala saw a 46% increase in cryptocurrency transactions. About 80% of the platform’s users now use crypto assets to fund their travels.

Another advantage of using crypto is better control over personal data, along with significantly reduced risk of sensitive information exposure. With this rapidly growing sector in mind, Ribus customers can now purchase Ribus Keys – NFTs 2.0.

These tokens offer discounts of up to 80% on premium accommodations across Brazil. The NFT can now be acquired using various cryptocurrencies that are compatible with the Binance ecosystem.