At the beginning of 2018, I was contacted by a couple of the executives behind Empowr, which is a social network that looks like Facebook, but acts like Steemit. We had a few discussions - about the platform, their plans for it, and, specifically, the launch of the coin that powers the system.

I liked the discussions, liked the team, and agreed to join up as a member of their Advisory Board. Full disclosure: this is an unpaid position, so I am compensated in coins.

Will It Take Off?

So this post might, at first glance, seem a little biased: since it's in my best interest, as a member of the Advisory Board, to see this coin succeed.

Rather than try to tell you that this post won't be biased, I'll just acknowledge that fact: I want to see it succeed, so I'm pulling for it. I like the people behind it.

However, I wouldn't be doing the platform any justice if I didn't point out some of the weaknesses I see.

So here goes...

Meet Empowr

There's a screenshot I took just now. Looks a lot like Facebook, eh?

Where the coin gets "powered," as far as I understand it, is less about sharing and voting like here on Steemit, and more about "closing the loop."

So you visit someone's page and either "like" a post or comment on a post. Doing this enough times - usually once or twice - closes the loop (photo above) and then you score points - empowr coins.

Fans, Friends, Loops...And Selling Stuff

It isn't any more or less confusing, I guess, than other platforms - except once you involve selling stuff, it gets a little interesting.

People can sell merchandise in exchange for the coins - the prices, though, seemed to be really random; it's likely going to take some time for the network and the price to stabilize. For instance, I had the chance to buy a one-ounce silver coin for $500. Changing from the dollar sign to the empowr lower-case "e" will likely help me realize that there's a spread of 25-30 to 1.

But where it gets, IMHO, goofy is when there's a photo posted and you're invited to bid on something in the photo. These are a little weird - I posted a photo of Ellen Pompeo, the actress, and empowr asked me if I wanted to sell something in the photo. I declined.

The Airdrop

In order to get your share of coins at the launch, you need two things by Sunday, April 15:

1. You need to get an empowr account - which is free, save for the fact that you have to tie it into a PayPal account...my PayPal hasn't been charged yet, but they did do a verification charge, which was immediately refunded.
2. You need to have an ethereum wallet - MEW or Metamask or another similar one that supports the ERC20 standard - and it needs to have 0.1 ETH in it.

And Then What?

Well, that's what I'm waiting on, too. It will be interesting to see where the coin/token gets traded, and whether or not there's a price spike once it is traded somewhere.

As For The Platform...

My biggest issue is, frankly, the lack of engagement. I don't have real discussions with people - half of the time, folks are liking my posts just to close the loop, the other half, it seems, they're commenting on my post with something akin to "closing the loop."

BUT...I see the potential and the promise for this coin, especially with the Facebook data noise. Will be watching closely.