My own approach to energy efficiency is to mine Gridcoin which involves the generating of BOINC computations for science. Essentially your both supporting science and mining at the same time. Additionally Gridcoin is designed not to fall into the Bitcoin trap of ever expanding mining cost. It is designed to be socially useful in much the same way that Steemit is proving to be.
Science computation is a great goal for a cryptocoin, I agree. I was making the point of a green choice for companies with a green agenda.