This is not a Binance-only thing. For some time already odd transactions are facilitated by "offshore" Ethereum wallets, which cross-trade massive volumes, both ETH and tokens, from one exchange to another, systematically.

Tell me, who owns this wallet?

https://etherscan.io/address/0x6523a1744ab3901607db71c45c5fe624a2bcdf23

KuCoin, Binance, or Gate.io?

Maybe a form of wash trade, or just something I overlooked. Anyone care to give some insight? Have literally dozens and dozens of such wallets bookmarked.

And to get ontopic, loads of other exchanges promote coins by competitions etc. Whales always win those competitions, and the price they win is of course a nice compensation for the risk taken by pumping that coin. It's a win-win for everyone except the customer.
Binance as well recently started doing these coin trading competitions, and they are listing their own ICO's, and they have a enormous pile of money. Well, do the math. Whale time is over, the zerg time has come.