How to evaluate an ICO

I've been doing some research on which ICO is good vs what are some bad ones, here's what I've come up with in bullet points for a easier read

- Team
    ○ Open identities
        § Must show their faces on social media
        § Videos talking about their coin and their vision
        § Interviews with well known interviewers
    ○ Working experiences
- Whitepaper
    ○ Do they offer solution to some existing problem
    ○ Must be detailed
        § Technical such as codes
        § How they invision it to be implemented
    ○ Targeting markets
- Business Idea and Roadmap
    ○ Economically feasible
    ○ Detailed economic plans and numbers
    ○ Research on the market
- Token characteristics
    ○ Working prototype
    ○ A lot of finished work
    ○ Numbers of tokens and ICO prices
    ○ Percent of tokens planned to be distributed to investors and kept (<30% is good)
    ○ Legal considerations
- Competition
    ○ Exisiting competitors, both blockchain or non-blockchain
    ○ How well would they be able to compete with existing/dominating market