Over the years, the communication and relationship models of people have been transformed and evolving, from a letter or telegram to a low-end telephone or computer. Until now, we have different social networks that can be managed through computers or smart phones.

Social networks were invented in order to link or socialize their users in a structured way according to their interests, relationships or common activities. Although the relations are different or secondary, they are linked by nodes that show some resemblance either by friendship, profession, kinship, some activity, etc.

The first registered and functional social network page was classmates.com created by Randy Conrads in 1995, his original idea was to connect with former classmates. From there were different social networks with small and medium success. In the year 2004 is founded one of the best and most recognized social networks, Facebook. After that Twitter joined in 2006. And it is not until 2010 that Instagram is created. Forming a trio of digital communication that is the vanguard of today

Afterwards, the influencers, people or celebrities that were collecting masses of users or followers were generated, due to their physique, personality or humor and activities carried out. Generating a target of stratified audience and in this way influence the perceptions, ideals, tastes and preferences of the people.

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Marketing in social networks.

Facebook was the social network that started the digital marketing, creating business pages where you could know the functions, credibility, events, products and services that the company offered, generating popularity and subscriptions of more users. After that, social network advertising Facebook twitter and Instagram was added to this service.

The marketing was advancing according to the needs and evolution of the market, the same reformulated its strategy giving entry to social networks, since they became indispensable and of daily use in the population. Likewise, influential people were included as part of the sales and communication strategies, due to the fact that the company had a greater reaction and partitioning with this strategy, projecting genuine, natural and trusting interactions with its subscribers.

Patron is an ingenious tool "that combines the market of social networks at present with the new economy introduced by AirBnB and Uber." Patron is in charge of dividing and stratifying its influencers by category, according to target audience and purchases made. By its users influenced by the campaigns applied by means of its social networks. Becoming a safe and effective filter to ensure the success of any campaign on social networks.

The influencer should share with the sponsoring companies that seek a targeted marketing, the list of its users or subscribers. The same guarantees that your services are the most suitable to carry out this campaign, since it will be verified by the number of followers that they have, preferences, commitment, reputation and frequency of purchases.

The influencer can contact the sponsor and establish a contract where they can stipulate exclusivity before the brand in their social networks, as well as the terms and conditions of the promotion of company events. The sponsor can agree on estimated numbers of followers or sales obtained by the campaign in an estimated period of time.

Patron manages its PAT cryptocurrency to make the payment or compensation of contracts made within the tool. And these way assets are safe and backed by the blockchain.

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What is the benefit of directly connecting influential people with companies?

There are numerous companies and marketing representatives that over the years have profited from the work of the influential and entrepreneurs, because they only link any celebrity with an exorbitant number of followers, without evaluating if it is really the right one. for the campaign, they do not take into account the activities and preferences of the subscribers, making a promotion empty and with few opportunities for success. Patron eradicates the intermediary and the commissions to third parties, the influencer and sponsor will maintain direct contact within the application.

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How do influencers benefit from using Patron?

Influential people can generate their own profits without intermediaries; expose content to their audience target or followers according to their demographic group and their advertising cost. Likewise, they will avoid the cumbersome process of searching for a portfolio of clients to whom they can promote their services. The company can guarantee that the demographic group of the influencer is the right one for your campaign and thus guarantee a greater sales margin.

Patron invites to join its platform all influential people with different audience profiles: music, art, cooking, decoration, fashion, dance, etc. A large number of followers is not indispensable as long as their fans are committed to the products and activities carried out by the influencer.

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How does Patron allow targeted demographic access and why is this important?

The statistics of the communities in the social networks are fundamental to stratify the targets of audience, according to their preferences and activities, Patron in this way is put at the forefront before the commercial marketing, because it guarantees a promotional campaign in successful social networks and supports with an accurate and effective filter of users with verified commitment and margins of purchases.

Case of use

Anges, from France, is an enterprising mother, who promotes the best care for babies, uses the best quality food items, adapts to her gums, and hypoallergenic silicone articles. It has a considerable mass of users of 80,000 followers, who are committed mothers and concerned about the proper development of their children. However, Anges, I would like to take advantage of and promote a company of articles for babies, but has not managed to connect a company that requires its services, due to its small number of followers and the specificity of its niche.

Feeding Your Baby with commercial address in Tennessee, is a company with international sales, which offers special products such as nipples, sucks and silicone spoons, its trade and distribution is internationally. Since a few years ago, his company is on the rise, which is why they want to expand and promote their brand worldwide. But the costs of marketing campaigns are very high and their success rates are low. Advertising attempts through social networks that are currently at the forefront have only generated losses.

Anges and Feeding Your Baby have subscribed to the Patron platform. The marketing manager of Feeding Your Baby contacts Anges, noting that although his followers are 80,000 85% are committed and love baby items. Noting that the Anges conversion and profit rate exceeds 25%. That compared to their old experiences, with influential people who had an exorbitant number of followers who only obtained 0.5% conversion and did not reach the goal. Noticing that the 80,000 followers of Anges generated more profits than celebrities who had 10,000,000 subscribers. The campaign and service offered by Patron generated more profit to the company and in a shorter period of time than if they had resorted to hiring a conventional advertising company.

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