Now I understand how santería got institutionalized (sort of) in Venezuela.
Did you advice these people? :)
Very clever, too good to be funny. This is exactly how is done.
The topic is fitting. Outrageous enough to provide the perfect comparison. There is no limit for what people may find attractive as cult. The most farfetched the better, it seems. Call it ideology, religion, sub culture...
If it is marketed as you suggest, bingo!