Crypto Coin of the Day: Nu Shares

Nu Shares - NSR It is ALL about Owning Nu Shares; according to their intro.
To maintain the Nu network; IF you are a developer, entrepreneur, or a speculator:
I am none of the above in their context of explanation.
Riddle here; their revenue paid is in the form of Peer Coin?
No matter how hard I look and read I SEE NOTHING much here other than a bad sales attempt!