Alkaline water is more than just a placebo effect imo. Most of us these days eat more acidic and inorganic food(soda, sugar, dairies, etc.) which we don't know are harmful and decreases the pH level of our body. Alkaline water helps balance these effects and keep our health on top. I'm drinking alkaline water at least 1L a day too. Price is not that high, and yes it's tastes good too!