"It helps to define: Who is our target market, where are they, how do we reach them, what will we say to them...?"

I think we need to reach the regular non-crypto people who are interested in the social media aspect of Steem. There are a lot of types out there on the internet and a lot of them are getting fed up with the traditional social media sites and all the bullshit that comes with them. Now is a great time to offer an alternative.

The crypto people will come (or come back) when the market improves so I don't know if they need to be marketed to in the same way that the normals do.