Five tips on how to promote your product with the help of the stars Casting time: 2 minutes

A few tips for those who have just started promotion.

1. Identify your target audience.

For example, detox programs are best appreciated by fans of a healthy lifestyle. Offer to advertise such a product to a talented actor who prefers juices of whiskey, not worth it. Work better with those from the celebrity who is known as a supporter of a healthy lifestyle.

1. Do not be afraid to get in touch with the producer of the star or get acquainted with it yourself.

If your product is interesting, they will start communicating with you, well, no - so no. It is not worth to press and beg.

1. Expand the circle of acquaintances, acting as sponsors of events.

Presenting your products where there are stars, you can get acquainted with all personally and make an offer to those who need you. This will give you a big bonus, because on messages from strangers people stars are often simply not answered. In addition, it is often more interesting for stars to communicate directly with the owner of a business than with his managers.

1. Famous people do not like excessive importunity, however, it is necessary to maintain communication with them.

In the days of holidays, of course, you need not forget to send a gift. Also, many stars are interested in various activities, which will bring famous people, the press. If you host such or are their sponsors, do not forget to send an invitation to your stellar clients. It is possible that this will interest them and strengthen your relationship.

1. Do not set yourself unfulfillable tasks.

Do you still have a marketing budget, and you can only work on barter? So, you do not need a conditional "prima donna of the Russian stage." You should not take loans, so that you are advertised by a person whom all of Russia knows.
It may well be that the recommendation of a well-known person will not have a big impact on sales (for example, if you make a mistake with the audience or not quite correctly build an advertising message). It is better to work with those who are not yet very well known, but are loyal to your company and your product.
Source: rb.ru