Opportunities for change are created by kindness and the promotion of what you love.

Does being nice and working hard pay off? Or is the saying true, and nice guys really do finish last?

Well, what the author can say about kindness is that it creates opportunities. An example of this is when the author saw Justin Bieber’s manager, Scooter Braun, at a YouTube party. Being an admirer of his, she wanted to greet him, but didn’t know what to say. Eventually, she decided to approach him and simply say, “Hey! I think you’re really awesome and here’s why…” Braun, who just so happened to be going through a tough day, was really appreciative of the author’s kindness. The next day, he posted an Instagram picture of their meeting to express his gratitude, and has since supported her career by re-posting her videos.

So being nice can pay off, but you need to be proactive about it.

Niceness means a lot of things – smiling, behaving politely, being patient and leaving the last piece of cake. But if you want to be kind like a bawse, you need to be proactive, which means actively thinking up and behaving in ways that will make an impression. To do this, you need to make “being nice” a daily task on your to-do list.

For instance, the author makes sure that she talks to everyone when shooting a video. After the shoot, she creates an email thread, thanking everyone who worked on the set. This action has earned her a reputation for pleasantness.

Finally, if you want to generate change, you need to promote what you love.

Bashing on what you hate doesn’t create a lasting effect. To create real, long-lasting change, you need to find solutions instead. To do this, the author focuses on promoting what she loves. When a reporter asked her opinion about drama involving Katy Perry and Taylor Swift, she replied that she respects both women for being strong and inspirational figures for young girls. After all, that’s what’s important, not the drama or whatever tiff they got into.

By promoting strong and inspirational women as one of her values, the author established herself as a respectable bawse herself.