Betty Gervasini - Empowering Business Success Through Innovation and Expertise

The corporate landscape of Asia by far has celebrated many faces, but amidst a huge crowd Betty Gervasini (Lim), who was born on July 17, 1978, in Kuala Lumpur, Malaysia, has established a strong feminine presence in the commercial side of Asia. Possessing immense experience in accounting and a resilient entrepreneurial spirit, she has made significant contributions to human resources, SaaS technology, and corporate services consulting. After excelling in her high school studies, Betty pursued foundation studies at Metropolitan College in Malaysia before moving to the United Kingdom to attend Queen's University Belfast. There, she earned a Bachelor of Science degree in Accounting in 1999, distinguished by her academic performance that earned her a scholarship and recognition as one of the top students in her first year.
After graduating, Betty started working with Ernst and Young as a trainee auditor for some months before joining Lowry & Associates in Dublin, Ireland to gain a better overall walk through practical experience in the whole auditing process. She obtained her qualifications from the Irish Institute of Chartered Accountants while working, becoming a qualified chartered accountant in 2003. She declined a partnership opportunity from Lowry & Associates in order to pursue business opportunities in Asia after obtaining invaluable expertise there. After moving back to Malaysia, she worked for a Malaysian consulting company as the Finance and Administrative Manager before joining a frozen food firm in Ho Chi Minh City, Vietnam, as the Chief Financial Officer.
To provide corporate services to overseas investors in Vietnam, Betty created Finex in 2006. She skillfully handled the intricacies of the regional market in the ensuing years, solidifying Finex's position as a reliable ally for global corporations. Under her direction, the company greatly increased the scope of its services and won praise for them. Betty joined the company as a partner after Acclime Group, a regional corporate services provider, acquired Finex in 2020.
Betty's entrepreneurial enthusiasm continued when she established HR Forte Systems in 2017, which was first intended to be an internal HR solution. In 2020, the business saw a sea change, becoming a cloud-based software as a service (SaaS) supplier of payroll and HR solutions. HR Forte currently conducts business in several Asian nations, including Singapore, Malaysia, Vietnam, Cambodia, Thailand, the Philippines, and Hong Kong. The company has big intentions to grow even further into Indonesia and India. The Octopro System, one of HR Forte's cutting-edge offerings, centralizes payroll processing for clients, whether they are outsourced or domestically managed, via a global aggregator system.
Betty has won numerous awards over her career for her services to the business world. She was interviewed by Leaderonomics in 2011 on entrepreneurship in Vietnam, and in 2012, she spoke on BFM 89.9 to offer her knowledge about conducting business in Vietnam. Finex's accomplishments kept coming in 2019, as APAC Business Headlines and CIO Advisor acknowledged the company for its exceptional services and contributions to hiring and employment in the Asia-Pacific area. Her position as a pioneer in her industry was further cemented in 2022 when she was included as one of the "Successful People in Malaysia" in the fifth edition of the British Encyclopedia. Most recently, in 2023, Betty received an invitation to contribute to the Tax Point journal of the Institute of Chartered Accountants in Ireland, showcasing her proficiency in tax matters pertaining to Singapore and Hong Kong. The year 2024 marked a series of significant milestones in Betty’s illustrious career, showcasing her expertise, leadership, and commitment to excellence. Early in the year, she achieved her Certification as a Lead Auditor for ISO 27001, a globally recognized standard for information security management, demonstrating her deep understanding of risk management, governance, and compliance. Her exceptional performance in the rigorous examination reflected her meticulous attention to detail and mastery of the subject.
Betty’s achievements also gained recognition on a global platform. She was featured in Enterprise World magazine as one of the “Most Iconic Business Leaders to Watch in 2024,” a testament to her visionary leadership and impactful contributions to the corporate world.
Capping off an extraordinary year, Betty was honored with the prestigious Business Leadership Award at the CXO 2.0 event in Dubai. This accolade celebrated her ability to drive organizational growth, inspire teams, and navigate complex business landscapes with innovative strategies and unwavering determination.
Together, these milestones underscore Betty’s dedication to professional growth and her influential role as a trailblazer in the business world.

A combination of professional success, entrepreneurial success, and academic distinction may be seen in Betty Gervasini's trajectory. She has proven endurance and inventiveness throughout her career, which has made her a renowned figure in the Asian business sector, from her early education to her significant work in corporate services and HR technology. Through her continuous endeavors to broaden HR Forte and her engagement with Acclime Group, Betty persistently shapes the professional services scene in Asia, assisting companies in maneuvering intricate settings and adjusting to the constantly changing needs of the marketplace. Aspiring business owners and professionals hoping to establish themselves in the corporate sphere will find encouragement in her narrative.