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The currency Steem. The company Steemit has a lot of Steem in its account @steemit. This account will increase in value if the price of Steem rises.

It is a limited amount of coins like Bitcoins? or is it like ETH?

The supply of Steem is increasing by an annual rate of about 9,5%, but this percentage decreases overtime.

thank u penguinpablo! very good info, as always! =)