What are the best ways to gain an online following

Lately Covid-19 has shifted many of our interactions and lifestyle to online.

Having the ability to function businesses, and ideas on the web is a priority. More and more businesses are moving to online because it is more efficient and less of a hassle. My question is what are they doing to get ahead of the curve?

Which company was most prepared for this pandemic?
In my opinion GrubHub and Uber were mostly prepared

Amazon and FedEx are businesses that took minor hits during the pandemic, simply because their structure and software makes it easy and efficient.

If you have any other companies and businesses that were prepared for this pandemic SHARE IT.