CNN Closes Youtube Casey Neistat's Beme Down

Media company CNN has closed down Casey Neistat's social media company Beme down after acquiring​ it for $25 Million late last year.

CNN gambled on the youtube​ alongside his business partner in the hopes that the app would grow along with Casey's youtube following which at the time sat at around 6 Million subscribers, although his youtube growth remained steady as the filmmaker​ has a current audience of around 8.8 Million subscribers, the app failed to take off after a struggle to launch correctly.

The plan for Beme was that it would be incorporated into CNN's network as a way of connecting with younger viewers through a means of media, however, it did not work out how CNN envisioned​. Now with the closer of Beme CNN plan on further developing the products which Beme have been working on and still plans to employ the majority o the original 20ish employees.

Neistat and his business partner Matt will be leaving CNN and the beme team after a series of creative differences and ineffective​ process according to Neistat.

Casey Stated in an interview with Buzzfeed News how hard the process was for him saying "I couldn’t find answers. I would sort of disappearing, and I would hide, and I would make YouTube videos for my channel because at least I would be able to yield something,"

"I don’t think I’m giving CNN what I want to give them, and I don’t think they’re getting value from me."

With Neistat now leaving his company only time will tell if he continues to grow his Youtube channel which has amassed over 8 million subscribers or whether​ he will start a new business venture.