It's all a game that they play
Amazon and the other giants of commerce have been gaming the system from day one. may it be via lobbying, taxbreaks, campaign contributions and even outright fraud. Many of these mammoth companies are able to push their agendas because they are so good at creating an image of progressiveness.
Do you fear the government gathering information on you? Is it actually a problem that one should worry about? they want to understand you and how you work but their plan to control you will not work because you have free will. Just sit back and THINK it over. Who benefits from your fear, or any other emotion you might be feeling when you view an advertisement, show or movie.
here is a reprt from Max Keiser about the questionable pregressive politics of the technology giants.