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  1. Set up your Google Analytics 4 (GA4) property in Google Analytics. Depending on the type of website or app you are tracking, there are different instructions for setting up your GA4 property.

  2. Tag the pages of your website or app with the GA4 Measurement ID. This involves adding one line of code to each page, which you can do with a tag manager like Google Tag Manager (GTM) or an analytics plugin like Segment or Matomo.

  3. Create events in Google Analytics 4 and add the tracking code to your website or app to track user interactions with it such as page views, button clicks, page loading times, and so on. Again, this can be done using a tag manager like GTM or an analytics plugin like Segment or Matomo.

  4. Create conversion goals in Google Analytics 4 and configure them to track how users interact with your website or app and how they convert into customers (or whatever other goals you have set). Again, this can be done using a tag manager like GTM or an analytics plugin like Segment or Matomo.

  5. Set up cross-device tracking by linking user IDs across devices in order to track users as they move from one device to another while interacting with your website or app. This can be done using the User ID feature in GTM (or an equivalent feature such as User-ID Mapping in Segment).


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