How to Choose the Right GoHighLevel Expert (2025 Guide)
GoHighLevel (GHL) is a game-changer for businesses that want to automate marketing, manage leads, and scale fast. But let’s be honest—setting it up correctly isn’t exactly plug-and-play. That’s where hiring a GoHighLevel expert becomes essential.
But not all GHL experts are created equal.
Whether you’re a local service provider, an agency owner, or a coach trying to streamline operations, here’s how to choose the right GoHighLevel expert to help you build systems that scale.
1. Understand What You Actually Need
Before hiring anyone, define your goals. Ask:
● Do you need full CRM setup or just a funnel?
● Are you planning SMS/email campaigns?
● Do you need help with automations or integrations?
Knowing this upfront will help you find a specialist—not just a generalist.
2. Check Their Niche Experience
A GHL expert who works mainly with dentists might not be the best choice for your real estate agency.
👉 Platforms like TheFunnelsGuys.com specialize in GHL setups across niches and have case studies to prove it.
Look for someone with specific results in your industry.
3. Ask for a Portfolio or Snapshots
A seasoned GoHighLevel expert will have “snapshots”—pre-built templates and automations they can clone into your account. Ask to see:
● Past snapshots they've created
● Sample funnel pages or email/SMS flows
● Workflows that show clear logic and goals
4. Ensure They Know the Backend
Don’t just fall for pretty landing pages. A good GHL expert understands:
● Custom values and dynamic content
● Pipeline stages and automations
● Workflow triggers, delays, and goal completions
● API/Webhook setup (if needed)
Backend setup is where ROI is made or lost.
5. Look for Integration Skills
GoHighLevel integrates with Stripe, Calendly, Zoom, Facebook Ads, and dozens more. If your business relies on other software, make sure your expert knows how to connect them using:
● Native integrations
● Zapier
● Webhooks
6. Ask About Support & Handover
Will they train your team? Provide SOPs? Record Loom videos? Or will they ghost you after setup?
Top-tier providers like TheFunnelsGuys.com often offer onboarding walkthroughs and support options so you’re not left staring at your dashboard clueless.
7. Check Reviews and References
Don’t just rely on testimonials on their site. Ask for client contacts or check platforms like Trustpilot, LinkedIn, or Facebook groups for honest feedback.
Is it a one-time project or ongoing retainer? Are revisions included? Will they charge extra for integrations?
Avoid scope creep and miscommunication by getting everything in writing.
Are they responsive? Do they use Slack, email, or Zoom for updates? A GHL project typically takes days to weeks, so clear communication is non-negotiable.
10. Ask for Results, Not Just Features
Finally, don’t just hire someone who builds. Hire someone who delivers. Ask:
● What ROI have they helped clients achieve?
● Have their funnels generated leads or booked appointments?
● Can they show before/after CRM screenshots or metrics?
Hiring the right GoHighLevel expert can save you months of headaches and unlock serious business growth. Whether you need a full CRM overhaul, new funnels, or smarter automation, choose someone with experience, clarity, and a track record.
For agencies and business owners looking to fast-track success with GHL, TheFunnelsGuys.com is a trusted team worth checking out.