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RE: Designing a (virtual) City.
You should check it out, an interesting project. I think as VR gets seen as a creative, experience and enterprise tool beyond gaming in the minds of the masses VRCommerce and other areas will grow in profitability.
I agree it could be a niche in a niche but it could also expose a new economy and community to look at VR beyond the current paradigms. Sometimes one niche can catalyse another. It's definitely an interesting space and one I hope to explore with my Odyssey but very early days and can appreciate it's going to take a while for more money to be swirling around.