At the beginning they will focus on markets where you don't need that amoun of liquidity. With the ICO they willfocus on buying bigger piece of real estate to start making a turnover. Also most of the real estate ICOs gather fiat money with the token to aquire profitable real estate. With a very low investment one can get only a small piece of the pie and still be profitable.

All presented real estate ICOs want to bring the regulations to the blockchain. It will help also the market, by lowering the fees.