Trivver – The New Wave of Ad Technology for Entrepreneurs and Big Brands
Marketing agencies are faced with new challenges every single day, every waking hour at all times, creativity has overflowed the market, and many great ideas are being unleashed on all forms of media at all moments.
New technologies have helped new entrepreneurs and established brands reach their customer base in some of the most unsuspecting ways that defy the imagination.
One of these new proposals is “Extended Reality,” and while a good number of developers are putting out great work with it on video games, some others are using the tech to give marketing campaigns a boost and take them to another level. That’s where you’ll get a glimpse of the work being done by Trivver.
New Technologies, New Approach to Business
Trivver is a new initiative looking to bring more awareness to the benefits of extended reality to marketing agencies, social networks and all type of advertisers to create more innovate campaigns using a technology that so far is mostly related with entertainment.
By adding Blockchain Technology into the mix, the possibilities to create new environments for enticing forms of advertising are endless. Trivver aims to bring forward a new way of advertising by creating an inclusive, non-disruptive platform that is able to offer complementary information about products or new ways to expose their targeted audience to them.
The Target Audience of Trivver
Trivver is a company that is looking to bring new tech to established brands, so they are hoping to bring in the right players to their ecosystem. Their main audience according to them is constituted by publishers and editorial houses, marketing agencies, brands big or small and the general public that is used to consume extended reality products.
Once these players have gathered in Trivver’s ecosystem, they will be able to manage their roles to create a business dynamic that will be powered by the use of digital currencies. Publishers, agencies, and brands can relate among themselves to strike deals that will lead to the creation of content aimed at enthusiasts of specific niches.
Features Offered by Trivver
Trivver’s offerings are not simple claims to bring in investors without proof of performance. Currently, the company has already developed work on a number of features that will make the platform shine on their own and the work developed by the publishers of content more inviting and easy to handle on the platform.
The first one is the Smart Object Technology as the main feature. This is the tool that will make monetisation of content something easy to handle by using reward programs that make the user interact with the brand on whole new levels.
The second feature is their own set of Analytic settings to help each brand have control and review of the metrics generated by interactions with the brand.
The third feature is Smart Tabs a tool that will make things very easy for consumers to track new generation of content and will allow a brand to keep track of the number of loyalists they have secured with their strategies.
Trivver is also developing their own customary exchange service to handle digital currencies; if you wish to learn more about their efforts, you can learn more about them by visiting https://www.trivver.com/.
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