Providing A Fair Compensation For Creators, Publishers And Viewers Of Content

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Whatever type of content you create – be it an article or a video, the popularity of that content is controlled by one single company named Google. Do you agree? So, the advertisers need to spend a lot of money to promote their product/service to the relevant target audience. And, the giant companies like Facebook and Google are getting a lot of money from the advertisers to display their ads on their networks. However, in this type of centralized content distribution system, the original content creators or publishers are not getting fair compensation for their valuable contribution. And, the target audience is given only very little importance even though no product/service can succeed without their support.

Let me explain how content distribution works today with a real-time scenario. Let’s assume that someone named John is doing his Bachelors of Engineering in a reputed university. He is very interested in the read the latest developments in the mobile technology, and he always searches for the latest news on Google, YouTube, and Facebook. Now, let’s imagine that a fictional tech company named MobiX wants to promote its new product. And, it has created an elaborate post about the product with relevant images on its official blog page. For promoting the product, MobiX has shared the URL of the post on its Facebook page. Because it doesn’t have many Facebook fans, the company pays Facebook to promote its post with the hope that people like John will be visiting that page.

In the above process, there is no guarantee that the content will be displayed to only the target audience. If any product/service is not targeted towards the right audience, then the conversion rate will be very low, and the money spent towards marketing/advertising will go in vain. MEDIA Protocol aims to solve this problem by redistributing the power to creators, consumers, and publishers instead of the intermediaries. For that, it will be utilizing the highly secure blockchain technology to create transparency between the consumers and the media. Kindly visit https://www.mediaprotocol.org/papers/whitepaper.pdf to learn more information about this platform.

MEDIA protocol will be creating a decentralized and direct content distribution platform so that the content will be distributed directly to the relevant target audience. In the above example, if MobiX can directly promote its content to the people like John, it does not need to spend a lot of money towards marketing/advertising. Instead, it can spend a small portion of the money for rewarding the consumers like John for their valuable feedback and support. That’s exactly the objective of the MEDIA protocol as it helps both the publishers and consumers to receive rewards for their contribution.

In this way, the content consumers of the MEDIA platform will receive MEDIA tokens for reading, sharing or promoting their own content or the ones created by others. And, the accumulated MEDIA tokens can be used for paying subscriptions to services, give the tokens as tip or gift to their favourite authors or convert it to other cryptocurrencies. Read more at Website, Telegram, ANN, Bounty Thread

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