Docademic is up?

I am curious about this project because it is too up for now, imagine 77% trading volume in the past 24 hours? I have search about it for me to know that if this project is good or bad? And then I found out that they have a trading competition and the reward is pretty large. So maybe that is why they reach a high percentage of trading volume. What do you think about this guys? Does the competition really helps them?
https://www.kucoin.com/#/rank/MTC