UBEX - ARTIFICIAL INTELLIGENCE IN ADVERTISING

brainerdpaul (-2)(1)in #blockchain • 7 years ago (edited)

Hello friends, Today I will talk about a very exciting ICO project. I will be discussing how UBEX as a Global Decentralized Advertising Exchange is revolutionizing the Advertising industry through the use of neural networks and blockchain technology.
In our world today Advertising is an important tool of promotion, Advertisement is a non-personal presentation of an idea or a product Advertisement supplements personal selling to a great extent. Advertising has, acquired great importance in the modern day characterized by tough competition in the market and fast changes in technology. UBEX has come up with a platform that revolutionizes the advertising industry where companies advertise effectively, while publishers profitably tokenize ad slots on their resources and as presented a incredible investment opportunity for crypto investors.

ABOUT UBEX PLATFORM

Ubex is a global decentralized advertising exchange where companies advertise effectively, while publishers profitably tokenize ad slots on their resources. Ubex project is a global decentralized exchange of programmatic advertising based on neural networks and smart contracts. Ubex provides a change in advertising system from traditional pay-per-click scheme to the payment of targeted actions. Advertisers can automatically purchase ad slots using the Ubex system. Payment is made upon fulfilment of targeted actions by customers.
The system’s neural core, which is responsible for making decisions at all stages of the life cycle of the advertising material, will have an API, access to which can be provided to partner companies. The behavioral decision-making blockchain allows one to evaluate user data and make a judgment about the perceived interests of the user. This regression estimate can be used not only to display advertising materials, but for other purposes as well. The API will provide an opportunity to retrieve a list of expected categories with an estimate for each based on a query with user data. Training the system core to obtain relevant and accurate forecasts is a laborious process. In this regard, the platform will provide the ability of adding statistical data to the site user’s actions, which can be used as a training sample for the system’s core. The site owners who provided data will receive a reward proportional to the contribution of the data provided for training the system core. These actions are similar to mining, when users are rewarded for labor-intensive work (providing statistical data for the formation of a training sample).

Mission

The Problems in the Advertising Industry

For Users

Irrelevant and annoying advertisements bing displayed.
Over payment for products / services, due to multiple intermediaries and high commissions.
High risks due to scammers’ use of coercive and provocative methods of advertising.

For Advertisers

Uncertainty of achieving results as advertisers are forced to pay for clicks and displayed ads without a guarantee of actual sales.
Difficulty in figuring out all available advertising channels, leading to the need to hire marketing staff.
Ineffectiveness of some advertising channels, which only becomes apparent after the budget has been spent.

For Publishers

Struggle to find advertisers to fill all ad slots
Low earnings and inability to forecast future payments from advertisers.
Payment delays and non-payments from dishonest advertisers.

UBEX provides solutions to these problems by;

Ubex solves the problems of the industry through the use of neural networks and blockchain technology Ubex allows for the transition to the Cost-Per-Action model of payment, eliminating fraud and the need for clicks. Ubex is building a global decentralized advertising exchange where companies can advertise efficiently while publishers can effectively tokenize ad slots on their websites.

Ubex offers the solution as smart contracts on blockchain. Because of Ubex purchasing system, the technique of purchasing the advertising slots on a desired website for placement is simple and transaction risks are also less. Once the payment is complete, the advertiser can purchase advertising slot according to the specified requirements set for the target audience, geography and time of displays.

With the help of Ubex’s neural networks, the ubex algorithm selects the most current advertising offers for certain customers, thus enhancing the chance of getting the desired outcome. Hence the advertisers can decrease the average cost of attracting the customers by half.

The system core named Advanced Decentralized Advertising Marketing (ADAM) is responsible for making the decision to display advertising materials. This decision is based on the data stored in the blockchain as well as on the model data of the neural network stored internally.

The main features of the system can be explained on the life cycle of a widget that promotes a car insurance service – from (1) the advertiser’s, (2) the publisher’s and (3) the user’s perspective respectively.

The Advertiser

The widget appears in the system after the advertiser registers and adds an offer that promotes the insurance service. Each participant has a correspondent entity in the system Smart-Contract of the Ethereum blockchain, so during the registration process the system creates an entity in the blockchain, fills it with general data and initializes visitor-related coefficients (their meaning will be discussed later).

The Publisher

The widget can start working on the publisher’s website as soon as the publisher registers, passes the KYC procedure and adds a placement space. During the registration process, the entity is created in the Ethereum Smart-Contract with all the data of the publisher. When creating a placement space, the publisher, similar to the advertiser, specifies a set of parameters (subject, geolocation, typical interests of his website visitors, age and censorship boundaries, etc.).

The Visitor

An initial request comes from a visitor’s browser to the tracking balancer. The role of this balancer is to switch the visitor’s request to one of the hundreds of tracking micro-service instances (trackers). The tracker is responsible for management processing of a visitor’s request, including, but not limited to, gathering visitor data, interaction with neural network nodes, holding preliminary results, transferring data to and from renderer instances and responding to visitors with a final advertising widget.

WHY UBEX IS UNIQUE

Neural networks maximize purchasing efficiency:

The Ubex’s advertising purchasing algorithms lie on neutral networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement.

Blockchain based smart contracts minimize participants’ risks:

Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the fairest and interesting model for advertisers.

Some of the core goals and functions of the platform include:

Automate Interactions Between Publishers And Advertisers:
Ubex wants to allow publishers and advertisers to securely interact with each other without the use of a middleman — even when the two parties have no reason to trust each other. To do this, Ubex will use neural networks and accumulated data to select the most relevant advertising content at any given moment in time to a particular user, maximizing the probability of obtaining desired results. Ubex will also have a reputation system and smart contract system to provide secure P2P transactions.
Reduce Commissions And Middlemen:
Ubex will replace middlemen with blockchain technology. That means there are no layers between advertisers and publishers. Ubex will use smart contracts to allow publishers and advertisers to interact directly with each other. That means publishers can earn more money while advertisers can lower unnecessary transactional costs.
Publishers Can Tokenize Ad Slots:
Ubex makes it easier for publishers to tokenize ad slots. Publishers can post statistics from their websites online, making it easier for advertisers to choose high-performing websites for their next ad campaign.
A Multi-Layered Reputation System:
Ubex will have a multi-layered reputation system that rates advertisers and publishers. This reputation data will be stored in the blockchain along with the full history of the individual’s operations. The goal is to reduce fraud and enable a way of dealing with the most trustworthy partners.
Pay Per Result:
Ubex describes its model as a “pay per result” model. Using blockchain technology, Ubex will pay based on each blockchain-verified results.
Advertising Campaign Management:
Ubex will give advertisers full control over their campaigns, including detailed reports and data filtering, data importing and exporting, detailed campaign statistics charts, and transparent transaction control through blockchain.

TOKEN AND ICO DETAILS

Ticker: UBEX

Token type: ERC20

ICO Token Price: 1 UBEX = 0.00001 ETH

Hard cap: 24,000 ETH

Soft cap: 4,000 ETH

Accepts: ETH, BTC, LTC

You can get your UBEX Tokens here https://tokensale.ubex.com/register?locale=en as Token Sale is Live now.

TOKEN DISTRIBUTION

Distributed to Community: 72%
Team & Advisors: 15%
Reserve: 10%
Bounty: 3%

Also have it in mind that Advertisers will use UBEX Tokens from their account balances to apply the smart contract and have it conclude deals on the exchange.

ROADMAP