When you look at the pictures of the team members of their website
Several of the pictures of Bytecoin and related project 'team members' were recently identified as identity theft here. Also see following messages and linked thread with more reveals.
Stay far away from this fraud, unless you feel like gambling on greater-fool type trading. People do make money that way, but know what you are getting into.
The greater-fool theory is real, but better to stay away here--too much bad news on this coin. Plenty of other projects with promise.