We do have a big advantage over other cryptocurrencies: when people make new accounts to Steemit, they will also get a cryptocurrency wallet. Even if they don't actively use it right now, there is huge potential. When users find something they want to purchase for steem or SBD, they can just do it without any kind of hassle with setting up payment accounts. Everything is ready.

The wallet is already quite easy to use. We just don't have yet any merchants here.