Mike’s weekend message: Mission, Vision, Values

I hope you are having a wonderful weekend. It is officially summer in Japan.

At QUOINE, our total number of employees has now grown to 279 dedicated and committed people. It has been an amazing journey but compared to a year ago (when we only had 50 employees), communication and knowing what everyone else is doing is becoming a real challenge. We realized that unless we had clear goals, shared mission and vision, we will not be successful.

So, we had our CxO offsite meeting. It was important to have clear Mission, Vision, Values, starting from the very top.

Sometimes, words such as “Mission” and “Vision” are used interchangeably. And often misunderstood. Hence we defined what they meant.

Mission: Why we exist.
Vision: Where are we going. What do we aspire to be.
Values: What we stand for.

After we defined our Mission/Vision/Values, it was clear what our statements should be.

1. QUOINE’s Mission Statement
   “Making financial services accessible to all.”

As the world’s population surpassed 7 billion, over 2.5 billion people are still unbanked/under banked. The income disparity getting worse every day and it is clear that the existing banking system has not been able to fix this problem. At the same time, almost everyone in the world now has a smartphone. With a smartphone wallet and crypto, everyone now has access to digital currencies. This is the future of finance.

Our mission is to make financial services accessible to all.

1. QUOINE’s Vision Statement
   “Become the world’s largest fintech company providing next-generation financial services powered by blockchain technology.”

If we are going to be successful in making financial services accessible to all, we will also become the largest fintech company in the world. And we believe blockchain technology will allow us to scale and achieve our vision.

We are currently only an exchange but are building the Liquid Ledger to help power those next-generation financial services.

1. QUOINE’s Values
   “Customer Centric”

We have defined seven core values. But today, I will like to talk about the most important value, which is to be “Customer Centric”.

As we all know, the financial industry is the most regulated industry in the world. This is because we all agree that regulators are putting in stringent rules to protect individuals. However, because the rules are strict, extensive and profound, we naturally gravitate towards seeking approval and permission from regulators on everything we do. And unfortunately we lose sight of what is most important: our customers.

This is why we always need to be Customer Centric, to be obsessed with the success of our customers. When in doubt, we should always go back to this most important value.

As the crypto industry becomes even more regulated, we need to find the right balance between regulation and customer.
Kindest regards,

Mike Kayamori
QUOINE Co-founder and CEO