Automotive Operating Systems Market Opportunity and Demand Analysis Report by 2030
Automotive Operating Systems Market have become an essential tool in modern passenger and commercial vehicles. The significance of this software has heightened in view of new automotive trends such as electric and hybrid vehicles, smart mobility, and connected cars. Large automotive companies are foraying into the electric mobility era and are implementing newer strategies for developing vehicle variants with advanced software features.
Innovations in software technology have enabled automakers to enhance the user experience by integrating smart features like advanced navigation and better connectivity solutions. Manufacturers are also linking the software with automotive sensors to notify the user about the various performance aspects of the vehicle like fuel efficiency and tire pressure.
The surging need for specialized software systems to support modern-day electric vehicles will propel the demand for OS in the automobile industry. The automotive operating system market size is anticipated to go beyond USD 14 billion by 2030.
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In January 2022, Japanese automobile manufacturer, Toyota Motors announced plans to launch a self-developed operating system capable of executing advanced functions such as autonomous driving for its vehicles by 2025. The company’s endeavor emphasizes on the importance of software in today’s next-generation mobility solution for different EV functions.
The automotive operating system market platform called Arene will be positioned to stand against German competitors Daimler AG and Volkswagen AG, offering users more advanced OS choices. Toyota is currently working on a licensing model in order to ensure that other car manufacturers and automakers developing electric or self-driven cars have access to Arene. At present, most of Toyota’s vehicles rely on a Linux-based OS.
Starting March 2023, the BMW Group will be expanding its BMW Operating System 8 in certain models to integrate Android automotive operating system market in combination with the existing Linux-based variant. The new modifications will tailor the user experience, user interface design, and applications specific to BMW standards.
The Android-Linux version will enhance different aspects of the user experience including driving, comfort, driver assistance, safety, and infotainment. With this, the automaker is expected to entice new EV enthusiasts with improved functionality.
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Ford and Google have announced plans to establish a new collaborative group coined Team Upshift that will develop new consumer experiences and services enabled by AAOS. From 2023, millions of Ford and Lincoln vehicles will feature an Android OS and introduce drivers to embedded Google apps and services.
The group will unlock new opportunities for automotive operating system market and create the latest business models with data. Ford is one of the recent car manufacturers to join the group of companies looking to adopt Google’s OS, which is perfectly designed to be used in cars.
With the aim of transitioning to digital first, Mercedes-Benz is adopting next-generation software solutions to complement its luxury car portfolios. The company plans to introduce a new OS called Mercedes-Benz Operating System or MB.OS. across its models by 2024.
MB.OS. will be integrated as an alternative to the currently used MBUX touchscreen infotainment platform. Through this, the automaker is providing a push to the automotive operating system market by ramping up the use of OS in automobiles.
To sum up, continuous efforts by the industry players to design and launch advanced software updates and features to keep up with the ongoing shift to electric vehicles will augment the automotive operating system market growth. Collaborations between automakers and tech giants will support the development of advanced OS that improves overall user experience and drive new advancements in fully autonomous vehicles.
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