Attrace: Decentralised Affiliate Marketing Platform
In the previous decade, online marketing and advertising have become a popular way for new businesses to arise. Online audiences have migrated to the internet, making it easier for affiliate marketers to charge users per click, lead, or view.
Attrace is the first fully decentralised affiliate marketing platform. The only in marketing with an entirely custom made blockchain build from scratch! And fully open network capable of registering and auditing any advertisement click on chain.
The first affiliate marketing networks opened their doors in 1998. They have provided some essential services, but also created a lot of bureaucratic red tape and costs for advertisers and affiliates alike. Attrace is a revolutionary network that is using blockchain to address these drawbacks.
Affiliate marketing has only a market share of 5% in the entire online marketing spectrum. Because of trust and technical issues, affiliate marketing has struggled to become a profitable means for online marketers. Attrace plans to help solve this problem by doing the following:
Create a decentralized blockchain from scratch so that every referral and click is tracked. Using independent validation and smart contracts to make affiliate marketing a transparent and efficient form of advertising.Tracks the conversion rate, making it easier for affiliate marketers to know what marketing tactic leads to a sale.
The main idea behind using blockchain for affiliate marketing is in removing third parties from the equation.
The affiliate marketing industry is massive. It works well, but it could also be done better. Blockchain provides a great solution to many of the issues that face affiliate marketing, namely in removing third parties.
The Attrace proposition applies blockchain technology to online marketing. Attrace aims to replace the established affiliate networks in affiliate marketing by connecting Publishers and Merchants directly.
Attrace is a custom blockchain solution that was developed specifically for managing affiliate marketing relationships.
The mission of Attrace is to:
- reduce the very high Affiliate Network fees paid by Merchants and Publishers by up to 95%;
- remove all attribution and tracking analysis issues related to income earned;
- remove all fraud detection challenges given full attribution of any click;
- assures instant payment of fees earned instead of months waiting time;
- enable real value payments based on true value of individual sales generated; 6. facilitate direct communication between Merchants and Publishers;
- remove restrictions for smaller and Emerging Markets Merchants;
- restrain Publishers from engaging in spamming activities.
Attrace has used its cutting edge blockchain solutions to reduce infrastructure costs by automating many of the tasks that used to be handled by human employees and cutting the prevalence of fraud. The network has passed these savings along to their customers. The network fee is only 0.5%, which is 95% lower than the industry average.
Affiliate fraud is a serious problem these days. Unscrupulous affiliates can use fraudulent contractors on Fiverr and other platforms to fraudulently enter leads. Some have even gone to the extent of using stole credit cards or cookie stuffing to get paid for sales they did not earn. Affiliate networks have been searching for new ways to combat affiliate fraud for years. Attrace has made a remarkable breakthrough. Their breakthrough blockchain solutions have made discovering affiliate fraud easier than ever. This is going to reduce the number of illegitimate leads and help purge unethical affiliates from the network.
They embed a smart contract in every single click. Attrace every click is guaranteed to be reported to the network. It will help you significantly improve your ROI.
Merchants and Publishers will have the advantages of Attrace as listed in the above while working with an interface that does not materially differ from current Affiliate Networks.
Each purchase from a customer is registered on the unique smart contract of the individual referral. In case needed the Merchant adds an approval or rejection of the sale. The merchant pays and Publisher gets paid in normal currency unless ATTR (Attrace coin) is preferred. Since tracking is fully reliable the commission payout will be instantaneous. The ~0.5% Attrace network fee will be automatically paid in ATTR.
Token; ATTR token holders will generate a reward in return for selecting the elected witnesses that forge blocks. ATTR tokens can vote on network parameters like Merchant fee levels. The Attrace token will initially be an ERC20 token, similar to many projects these days. But the plan is to offer a token swap in Q4 of 2018. The total number of tokens offered will be 1 billion ATTR, which will be mainly to pay network and subcontract fees for all sorts of activities in the ecosystem. Publishers have to pay a small fee per sub contract executed. This fee is paid to the witnesses who maintain the blockchain. Merchants pay network fees each time they pay commission so 20% goes to the project team for expenses and 80% will be burned.
Founded: Netherlands
PRE-ICO
Pre-ICO start date: 21.06.2018
Pre-ICO end date: 05.07.2018
Pre-ICO Token Supply: 200000000
ICO
ICO start date: 12.07.2018
ICO end date: 06.09.2018
ICO Token Supply: 300000000
Soft cap size: 2,000,000 USD (fiat)
Soft cap: 2,000,000 USD
Hard cap size: 14,698,864 USD (fiat)
Hard cap: 14,698,900 USD
TOKEN DETAILS
Ticker: ATTR
Type: Utility-token
Token Standard: ERC-20
Additional Token Emission: No
Token price in USD: 1 Token = 0.035000 USD
Accepted Currencies: ETH
Whitepaper: https://attrace.com/pdf/attrace_whitepaper.pdf
Webcite: https://attrace.com
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