Generate Leads by Optimizing your Landing Page [10 Best Practices]

6) CTA

The call-to-action button (CTA) is the crux characteristic of a lead generation landing page since it’s how you generate a new lead.

No CTA button, no need to waste your time constructing a landing page. Consolidated Label dealt with that issue when they distributed an A/B test with the initial version omitting the CTA button.

Once they designed a fresh landing page alternative, they produced 62 percent more conversions than the first version.

Visitors need to feel obliged to select the CTA button. Influence them. Realistically, it’s the easy click of a button that stands between you and that fresh lead.

Furthermore, try to avoid dull copy such as “Submit” or “Finish”; instead, use copy tailored to you like “Send Me the Ebook.” Make it painfully apparent what prospects will receive.

An easy way to gain visitor’s maximum attention is to contrast the CTA color with the surrounding elements (see Zoho example above).

This D&B Hoovers landing page uses the CTA “Get My Free Trial,” which customizes the offer for the prospect.