I'm confused why a nearly $3-trillion company can't even detect phishing attempts that pretend to be them.

This does not require a state-of-the-art LLM. You could easily catch this kind of thing with 1990s-era technology.

Some possibilities:

• Carriers and device makers are required to deliver texts? (No, the opposite is true. There's a law that they have to block anything that is reasonably determined to be spam)

• The carrier requires Apple to not take additional action on messages it delivers? This would be surprising to me, and Apple holds a lot more power than the carrier does.

• 99.9% of such messages are blocked, and I see the 0.01% that get through? Possible.

• Apple just doesn't care? I doubt it. Apple obsesses over so many other parts of the user experience (eg Visual Voicemail, which reduced the amount of time I spent dealing with voicemail spam by 90%) that I assume they'd pay attention here too.

I would love for each receiver's press of the "Report Junk" button press to cost senders 50 cents. I think that would deal with the problem very quickly.