What is app monetization?

When businesses develop mobile applications, they can either charge for the download, or they can use the app as a marketing tool to increase customer engagement or they can use it to generate sales. Not charging for the download is an excellent way of indirectly increasing profit.

Here are six of the most popular ideas to increase profit via apps: Email marketing, In-app advertising, Push notifications, In-app buying, Free to premium, Subscription-based.

App monetization is applying methods of making money from an app you develop, when you don’t actually charge people to download it. Because for an app monetization strategy to work, people actually have to use the app. And keep using it. Numbers = profit. And that requires a smart strategy, starting with solving something for your customers or prospective customers.