Amazon Focuses on LATAM: Should Google & Microsoft Worry?

— This initiative is in the same vein as Amazon's expansion drive in cloud computing business via new and advanced data centers in Argentina and Chile

— These factors are likely to provide Amazon a competitive edge in the cloud computing market, where it is facing stiff competition from the likes of Microsoft MSFT Azure, Alphabet's GOOGL Google cloud and Alibaba BABA

— Quote Cloud Competition Intensifies In LATAM With growing opportunities in cloud market, Amazon, Google and Microsoft are investing regularly in order to reap benefits from the emerging trend

— Amazon's strong focus toward expansion of its cloud business in the Latin American region is likely to bolster its competitive position against the other two

— Google Cloud's market share has gained 6% in the first-quarter 2018, up from 5% in the prior-year quarter, indicating improvement