ICO Analysis: Pointium

Disclaimer: I am not affiliated with Pointium's referral or bounty program. This post is just about my own opinion. You should do your own research.

https://www.pointium.org/

Project Name: Pointium
Token Symbol: PNT (ERC-20)
Token Supply: 1,600,000,000 PNT
Token for Sale: 800,000,000 PNT
Sale Hardcap in Ethereum: ~9,000 ETH
Sale Hardcap in USD: ~3,600,000 USD

Pointium is the blockchain-based platform for point/miles management and loyalty programs.

There have been the problems about the low-utilization of points/miles, which lead to the debt increases and the poor performance of loyalty programs in businesses and financial losses for customers. Pointium solves these problems with the exchange points/miles for Pointium Token (PNT) and the Promotion Feed and Pointium Shop.

Pros

: the current problems and its solutions seem to be clear
: the target market cap is huge ($300B)
: the advantage of blockchain usage is clear, considering the exchange of points for PNT
: the hardcap for sale is relatively small
: the development of project seems to be easy

Cons

: marketing performance seems to be poor
: the roadmap is somewhat unclear

Please share your opinions! It'll be greatly helpful for others and me. Thank you.