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RE: What Is The Agoric Challenge?

This is "beawesome" (= beyond awesome)!
I love your concept. It reminds me of a marketing initiative a friend of mine ran a couple of years back to promote a party series in Munich. It was called "The secret society". He distributed keys which weren't actually keys but necklaces among a group of friends. Every friend received two - one for himself and the other one to give it away to a friend. Like that an intimate group of friends was created. A couple of weeks later EVERYBODY in Munich wanted to enter these parties.

These type of concepts create a high demand, that's what makes them so successful.

Again, that's an amazing idea! Fully upvoted and resteemed.
Also I can't wait to receive my Agoric Scrips!!! :-)

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YES! There are so many ways to use this... the allure of exclusivity is powerful, as is the allure of rarity, or finding treasure. When I think about the ways to communicate the Steem experience to others through story, it is ofter framed in a sort of "follow the white rabbit" kind of metaphor. I want people to feel like they're finding something special, joining something secret... an open secret, and then by the time we reach the masses it won't matter as much how they find it. The Agoric Scrip can also act as a kind of funnel, where we weed out the ones who aren't curious or motivated enough to make it out and find one of these. You know the studies where people value things more when they have a cost, or when they have to expend effort to get something. And events, I would love to see people throwing parties where you have to have a Steem account to get in.. or possibly, some Agoric Scrip. ;)

I can't wait to meet you in Lisbon and talk about all the things!