But it is not enough to just set up and launch advertising in Google Ads, it is important to be able to analyze the received data and optimize advertising campaigns in a timely manner. For this purpose, the adwords performance calculator https://aimers.io/tools/ad-performance-calculator will be more useful than ever. The growth of profits and sales is an indicator that the business is developing, but it is the analysis of results and tracking of metrics that will help you understand how effective your marketing is, find the right communication channels and development points.