My Actifit Report Card: February 12 2020

in #actifit5 years ago

Un saludo a toda la comunidad de @actifit. Hoy vengo con una publicación muy interesante sobre la cultura afro, sobretodo aplicada al género femenino. Espero les guste!!

Corren nuevos aires. En Cuba ahora es más frecuente que las mujeres quieran llevar con orgullo el pelo afro. No era así años atrás.
En consecuencia, van apareciendo en el mercado productos para tratarlo como la línea Qué Negra, creada por la cubana emprendedora Erlys Pennycook Ramos. Se trata de un proyecto que proporciona una alternativa natural de cuidados para el cabello afro, algo sin precedentes en un contexto caracterizado por la carencia de productos destinados a su cuidado y tratamiento.
La iniciativa Qué Negra colabora desde la dimensión estética con el proyecto Beyond Roots, el cual promueve la multidimensionalidad de la cultura afro en Cuba. Los dos proyectos suman esfuerzos a favor de la descentralización de la producción estético-normativa de productos para cabellos lisos, ondeados o rizados-no afros; industria que ha reforzado la práctica de negación de la pasa o el pelo malo, algunas de sus designaciones negativas.


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