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RE: Age Of Abundance: The War That Is Brewing
Before those entities, the broadcasters knew the value of it. Back in the day, before remote controls, we actually watched the commercials. Broadcasters have been paid a pretty penny for out attention. Look at what a Superbowl ad goes for....the attention of 80 million people is worth a pretty penny for 30 seconds.
Now we are in the pay us economy...they want our attention, it has a price for advertisers. No longer are we obligated to let someone else profit off it.