MAD Network Announces its Advisory Board and Strategic Partnership With MediaLink
NEW YORK, Nov. 29, 2017 /PRNewswire/ -- Today, MAD Network, a distributed ad tech ecosystem which uses blockchain technology to increase transparency, efficiency, minimize the role of intermediaries, and return lost value to advertisers and publishers, is announcing the roster of its advisory board. MAD Network is also announcing a partnership with strategic advisory firm MediaLink to broaden awareness of the positive impact blockchain can have for brands’ and publishers’ businesses.
MAD Network's Advisory board is a compilation of prominent figures from the media, ad agency, and blockchain industries. They include; Bo Shen, Founder of Fenbushi Capital, David Bailey, CEO of BTC Media, publisher of Bitcoin Magazine, Barry Cupples, Global CEO Omnicom Media Group Investment, Greg Clayman, formerly of Vimeo, Fox, and Viacom, MT Carney former Global President of Marketing at Disney, and Co-Founder of Naked Communications, Mike Germano, Chief Digital Officer at Vice Media, Tim Ringel, Global CEO at Reprise Media, and Gabe Greenberg, CEO & Co-Founder at GABBCON.
MAD Network's core objective is to create a network of decentralized advertising tools that enables direct transactions between advertisers and publishers. The network was developed by MadHive, a software startup which builds blockchain solutions for the programmatic advertising industry.
For advertisers this means greater transparency and innovative opportunities to use their first-party data and establish new customer connections. Publishers will be able to grow their margins and better understand their audiences.
"We are strong believers in MadHive, and are excited to support the MAD Network because it leverages an existing business with a blockchain-based product and active customers," said Bo Shen, Founder of Fenbushi Capital. "MAD Network has demonstrated that ad tech is ready for decentralization."
"In 2000, I co-founded Naked Communications which was built on the premise that media buying should not be based on percentage of media fees and side deals, but based on creative strategy with the best interests of the client as the highest priority," said MT Carney, CEO and Founding Partner of Untitled Worldwide LLC. "The MAD Network is poised to be the next generation of that vision, through the introduction of blockchain technology."
In addition to the naming of its Advisory Board, MAD Network announced they have engaged strategic advisory firm MediaLink to help increase awareness and adoption of blockchain technology across the ad tech and marketing sectors.
"Blockchain, and the token economy specifically, may be one of the most important technological advancements to impact the advertising industry today," said Michael Kassan, Chairman & CEO at MediaLink. "The work MAD Network is doing in this area will facilitate aligned incentives and more transparent attribution, while creating a fair ad buying environment, which benefits both advertisers and publishers. We are very excited to work with them and help change the ad industry for the better."
ABOUT MAD Network
The MAD Network is a distributed ad tech ecosystem designed to minimize the role of intermediaries and return lost value to advertisers and publishers. The MAD Network aims to cut costs and optimize ad placement by facilitating trustless data exchange, effectively providing an alternative to the duopoly of Facebook and Google. By establishing a strong decentralized framework for future ad tech applications, the MAD Network will enable the accelerated creation of blockchain-based programmatic advertising tools. MAD is based in the United States and Singapore, with offices in New York City. For more information, please visit https://madnetwork.io/.
ABOUT MadHive
In a time when cost-efficiencies and transparency are top of mind for marketers and publishers blockchain provides an unprecedented opportunity to authenticate the true value of transactions in the ad tech ecosystem. At the center of this ecosystem sits MadHive, a data management platform using blockchain to establish a more fair, accurate and efficient exchange of ad impressions and data. The MadHive platform is 100 percent transparent on both fees and auction dynamics. MadHive uses blockchain to securely connect inventory sources, data sources and buyers together in a network where trust is governed in code. MadHive is headquartered in New York.