Which 3 products have a growing trend, and how can we take advantage of it

Riding the waves of a trend is always one of the most profitable ways to achieve great success.

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Based on recent reports, three products with strong growth trends in 2025 are bakuchiol serum, probiotic sodas, and padel rackets. Here’s a breakdown of each trend and strategies to capitalise on them: Bakuchiol Serum Trend: Bakuchiol, a plant-based alternative to retinol, is gaining traction in the skincare market due to its antioxidant properties that reduce skin discolourations and wrinkles. TikTok videos about bakuchiol serum have garnered over 100,000 views, reflecting its popularity, particularly among younger consumers seeking natural skincare solutions. The global skincare market is valued at over $130 billion and is growing.

How to Take Advantage: E-commerce Strategy: Launch or expand a skincare line featuring bakuchiol serum on platforms like Shopify or Amazon, emphasising its natural, vegan appeal. Use influencer marketing on TikTok and Instagram to showcase real-user results, targeting Gen Z and Millennials.

Content Marketing: Create educational content (blogs, videos, or social media posts) about bakuchiol’s benefits compared to retinol, focusing on its gentler, non-irritating properties. Partner with dermatologists or skincare influencers for credibility.
Product Differentiation: Offer unique formulations, such as combining bakuchiol with trending ingredients like hyaluronic acid or niacinamide, and package them in sustainable, eye-catching designs to appeal to eco-conscious consumers.

Probiotic Sodas Trend: Probiotic sodas combine the refreshing qualities of soda with gut health benefits, aligning with the growing wellness trend. The global wellness market is worth $6.19 trillion, with 4 in 5 consumers planning to purchase wellness products in 2025. Social media buzz and increasing consumer focus on health drive demand.

How to Take Advantage: Product Launch: Develop a line of probiotic sodas with unique flavours or low-sugar options, marketing them as a healthier alternative to traditional sodas.

Sell through online stores, health food retailers, or subscription models to ensure recurring revenue.

Social Media Campaigns: Leverage TikTok and Instagram Reels to create engaging content, such as taste-test challenges or “day in the life” videos featuring the drink. Highlight gut health benefits to attract health-conscious consumers.

Retail Partnerships: Partner with cafes, gyms, or wellness centres to distribute the product, offering promotions like “try before you buy” samples to build brand awareness.

Padel Rackets Trend: Padel, a racket sport blending tennis and squash, is one of the fastest-growing sports globally, especially in Europe. Padel rackets are seeing increased demand, with TikTok videos amassing around 20 million views. The sport’s accessibility and social appeal drive its popularity.

How to Take Advantage: Niche E-commerce: Sell padel rackets and accessories (e.g., bags, grips) through a dedicated online store or marketplaces like Amazon. Offer bundles or customisation options to stand out.

Community Engagement: Sponsor local padel tournaments or partner with clubs to promote your brand. Create content like “beginner’s guide to padel” videos to attract new players, shared on social platforms and YouTube.

Influencer Collaborations: Work with Padel influencers or local athletes to showcase your rackets, emphasising quality and performance. Target markets in Europe and emerging regions like the U.S., where Padel is gaining traction.

General Tips to Capitalise on These Trends: Leverage Social Commerce: Use platforms like TikTok Shop or Instagram Shopping to drive direct sales, as social commerce is projected to hit $1.2 trillion in 2025.

Focus on Sustainability: Incorporate eco-friendly packaging or materials, as 85% of consumers have shifted toward greener purchasing habits.

Monitor Trends: Use tools like Google Trends or Exploding Topics to track rising interest and adjust inventory or marketing strategies accordingly.

Be persistent

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