What three sales tactics always produce results when applied to social media advertising

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Sales always come first, a sales strategy that works always brings results

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Three sales tactics that consistently produce results in social media advertising are:
Targeted Audience Segmentation: Use precise audience targeting based on demographics, interests, and behaviours to deliver ads to those most likely to convert. Platforms like Facebook and LinkedIn offer robust tools to refine audiences, ensuring your message resonates.

Engaging, Value-Driven Content: Create ads with compelling visuals, clear messaging, and a strong value proposition—think discounts, free trials, or exclusive insights. Posts with authentic storytelling or user-generated content tend to drive higher engagement and trust.

Retargeting Campaigns: Implement retargeting to re-engage users who’ve interacted with your brand but haven’t converted. Based on industry benchmarks, ads reminding them of viewed products or offering incentives can boost conversions by 20-30%.

These work because they focus on relevance, trust, and persistence, aligning with how users behave online.

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Original post by @dobartim
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