Associated Health Benefits Inducing Global Pickles Market Growth
Pickle refers to a fermented food product which contains pieces of fruits and vegetables that are added into the mixture of salt brine or vinegar. This assists in elongating the lifespan of a pickle, making it less vulnerable to spoilage-causing bacteria and preventing it from decaying. For enhancing the taste of pickles, different ingredients or herbs are added which include salt, chili, garlic, mustard seeds and cinnamon. On addition of these spices, pickles develop a sweet, sour, spicy or tangy taste owing to which it is served along with the main course or as a topping in different snack items like sandwiches, hotdogs and hamburgers.
Pickles are associated with numerable health benefits as they are a rich source of nutrients like calcium, iron, potassium and vitamins. This has led to a consequent growth in the demand for pickles around the globe. In addition to this, pickles are laden with antioxidants which help in lowering the risk of infections in the human body. Moreover, pickles help in improving the overall taste of the everyday food, in turn, supporting in the proliferation of its demand worldwide. Further, taste of pickles may vary according to the local region and the preferences of consumers. In order to improve their sales and widen their product portfolios, manufacturers are constantly introducing several pickle variants, thereby, catering to the international as well as regional consumers. Another trend which has been witnessed in the pickle industry includes a shift from genetically modified organisms (GMO) food products towards organic food items. According to IMARC Group, the global pickles market size was estimated to be US$ 10 Billion in 2017. Looking forward, the market is expected to reach a value of US$ 12 Billion by 2023, exhibiting a CAGR of 3% during 2018–2023.
Some of the widely known types of pickle include fruit, vegetable and meat. At present, fruit pickles dominate the market as they are widely preferred by consumers. Fruit pickles are segmented as pears, peaches, apples, mangoes, grapes, currants, olives and tomatoes. Whereas, vegetable pickles are segregated as cucumbers, zucchinis, carrots, red onions, okras and green beans. Further, meat pickles are prepared by cutting meat into cubes, marinating it in different spices and herbs, and frying in oil. After this, vegetables like tomatoes, onions and chillies are added so as to bring out a strong taste.
Hypermarkets and Supermarkets- the leading distribution channel
Pickles are primarily distributed through hypermarkets and supermarkets across the globe. This can be accredited to the fact that they offer a large shelf space for a variety of pickles ranging from different prices and brands. On account of this, supermarkets and hypermarkets are gaining popularity, particularly in the emerging regions. Other key distribution channels include convenience stores, independent retailers and online.
North America leads the market
On a geographical front, North America represents the biggest market for pickles as it holds the majority of the market share. The wide availability of different types of pickles has fascinated a large-consumer base which is spurring the growth of the market in the region. Other major markets include Europe, Asia Pacific, Latin America, and Middle East and Africa food services. On analysing the competitive landscape of the market, it has been found that the key global players operating in the pickles market include ADF Foods, Pinnacle Foods Inc., Kraft Heinz, Del Monte Foods and Reitzel.
About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the pickles industry, which has enabled the clients to successfully set up and expand their businesses. Some of the company’s offerings include:
· Market Research
· Plant setup
· Plant Expansion
· Marketing and sales
· Procurement and Distribution
· Innovation and Product Development
view original content: https://medium.com/@rahulrastogi9957/associated-health-benefits-inducing-global-pickles-market-growth-44ca09dd51csource: medium