UNDERSTANDING CUSTOMER JOURNEY

Customer journeys is a term commonly used by digital marketers to describe ‘touchpoints’ or different types of paid, owned and earned media which influence consumers as they access different types of website and content when selecting products and services. It is the modern marketers’ job to make the best investments to feature their brands and provide relevant content to support this decision making.

To help understand different customer journeys to purchase, customer journey maps are a technique used to model behavior of different audience personas.

Good-Luck
Team Expertek US
www.expertek.net